Senior Specialist, Field & Account Based Marketing, Benelux & Nordics

Overview: - Senior Marketing Specialist, Field & Account Based Marketing role at Coupa for Denmark, Netherlands, and Sweden. - Responsible for regional marketing strategy, ABM programs, event management, and sales collaboration. - Remote-first role with potential for regional presence expansion. Key Responsibilities: - Plan and execute Coupa’s marketing strategy in line with EMEA-wide goals. - Implement ABM programs targeting key accounts, tailoring messaging to customer personas and buying stages. - Organize and execute high-impact events, including tradeshows and intimate networking opportunities. - Collaborate with sales leadership to align marketing efforts with revenue objectives. - Use analytics and data to measure campaign performance and optimize ROI. - Partner with EMEA and global teams to deliver cohesive, multi-channel campaigns. Requirements/Skills/Qualifications: - 5+ years of experience in field marketing, ABM, or demand generation within B2B enterprise software/SaaS. - Proficiency with MarTech tools: Salesforce, Marketo, 6sense, LinkedIn Campaign Manager, Outreach. - Fluency in English, with Dutch, Danish, or Swedish being a plus. - Understanding of marketing strategies for Benelux & Nordics, with cultural sensitivity. - Strong relationship-building skills with sales and leadership teams. - Self-starter with a proactive approach to delivering results remotely. - Bachelor’s degree in marketing, business, or a related field. Compensation & Benefits: - The job description does not provide specific details on compensation and benefits. Diversity & Inclusion: - Coupa is an equal-opportunity workplace and affirmative-action employer. - All qualified applicants will receive consideration for employment regardless of various protected statuses. - Privacy Policy acknowledgment required for application processing and data retention.