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Customer Marketing Associate

15 Oct, 2024

  • usaRemote (US Only)
  • usaFull-time
  • usaMarketing
  • usaRemote
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Our Mission and Opportunity
Early education is one of the greatest determinants of childhood outcomes, is a must for working families, and has a lasting social and economic impact. Brightwheel’s vision is to enable high quality early education for every child — by giving teachers meaningfully more time with students each day, engaging parents in the development of their kids, and supporting the small businesses that make up the backbone of the $175 billion early education market. Brightwheel is the most loved technology brand in early education globally, trusted by thousands of educators and millions of families.

Our Team
We are a fully remote team with employees across every time zone in the US. Our team is passionate, talented, and customer-focused. Our exceptional investor group includes Addition, Bessemer Venture Partners, Chan Zuckerberg Initiative, GGV Capital, Lowercase Capital, Emerson Collective, and Mark Cuban. 

We believe that everyone—from our employees to the students, teachers, and administrators we serve— should be given the opportunity to learn and thrive, whatever their background may be. We celebrate diversity in all forms because it allows our team and the communities we serve to reach their full potential and do their best work. From decision making, to how we operate, we ground ourselves in our Leadership Principles every day. 

Who You Are
Brightwheel is seeking  a passionate, self-starting Customer Marketing Associate to join the Marketing  team. As the sole customer marketer on the team, you’ll play a key role in owning campaigns to drive NPS, retention, and upsell. You’ll also help to lead customer storytelling, ensuring Sales, Marketing, Customer Success, and Expansion are all able to leverage powerful testimonials and case studies to achieve business goals. 

Because you’ll be the second customer marketer to have ever been a part of the brightwheel team, you’ll have an incredible opportunity to shape the customer marketing function and make an impact as we continue to scale. 

What You'll Do

    • Drive awareness of new features and product improvements via the customer newsletter, in-app messages, email, and the Facebook community
    • Build and publish email and in-app campaigns in HubSpot and Intercom; track performance and learnings for marketing leaders and cross-functional partners
    • Maintain and expand our customer story library, providing videos, quotes, and case studies to support acquisition, activation, upsell and retention
    • Build strong relationships with customers, turning them into champions and ambassadors
    • Conduct testimonial interviews with the goal of capturing brightwheel’s measurable impact

Qualifications, Skills, & Abilities

    • 2+ years of marketing experience preferably at a high growth B2B SaaS company
    • Demonstrated ability to nurture rock-solid relationships with customers; you are someone who has deep empathy for customers and you’re constantly advocating for them
    • Excellent writing skills and attention to detail
    • Scrappy, proactive team member who is highly collaborative and gets things done 
    • Mastery of at least one marketing/sales/product tool such as Salesforce, HubSpot, Braze, Mailchimp,  Intercom, Userpilot, or Pendo
$52,000 - $93,998 a year
Brightwheel is committed to internal pay equity and offers a competitive compensation package, including base salary, equity, and benefits. Our benefits package includes premium medical, dental, and vision benefits, generous paid parental leave, a flexible paid time off policy, a monthly wellness and productivity stipend, and a Learning & Development stipend.

For cash compensation, brightwheel sets standard ranges for all roles based on function, level, and geographic location, benchmarked against similar-stage growth companies. Multiple factors determine final offer amounts, including geographic location, candidate experience, and expertise. If you have questions about the compensation band for your region, please ask your recruiter.
Brightwheel is committed to creating a diverse and inclusive work environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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