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Website Marketing Manager

01 Dec, 2024

  • usaUnited States
  • usaFull-time
  • usaDemand Gen
  • usaRemote
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Overview: - FloQast seeks a Website Marketing Manager for its Demand Generation team. - The manager will oversee the marketing website, focusing on user education and inbound pipeline generation. Key Responsibilities: - Develop and manage website strategy, content, and performance. - Create and edit website pages, optimize user experience, and enhance SEO. - Conduct A/B and multivariate testing for continuous performance improvement. - Monitor website health, report on web metrics, and implement changes. - Develop SEO strategies, including keyword research and technical SEO recommendations. - Optimize conversational marketing tools and website personalization tools. - Support international marketing teams with website needs and expansion. - Conduct competitive analyses and stay updated on web trends. - Collaborate with development and Marketing Operations teams for performance tracking. Requirements/Skills/Qualifications: - BA/BS Degree in Marketing, Computer Science, or related field. - 5+ years of B2B website management experience. - 2+ years experience in SEO. - Familiarity with Webflow, Google Analytics 4, Google Tag Manager, Qualified, Mutiny, Weglot. - Experience managing multi-language websites and running personalized web experiences. - Experience with A/B and multivariate tests. - Strong understanding of B2B buyer behavior on websites. - Experience working with web developers and creative teams. - Knowledge of HubSpot preferred but not required. - HTML/CSS skills preferred but not required. - Experience with project management tools like Asana or Jira. Compensation & Benefits: - Base pay range: $100,000 - $130,000. - Competitive and comprehensive benefits package including medical, dental, vision, family forming benefits, life & disability insurance, unlimited vacation, and employee stock program. - FloQast reserves the right to amend pay ranges and benefits offerings. - Compensation within the range is contingent upon meeting qualifications and role completion.
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