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Country Manager Australia - Marketing & Growth

18 Oct, 2024

  • usaSydney
  • usaFull Time
  • usaMarketing - NordVPN
  • usaRemote
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The Marketing department aims to encourage the world to be as enthusiastic about our products as we are. We have more than twenty different teams with specific areas of focus. Our teams are sharp, highly skilled, and data-driven, focusing on customer acquisition and monetization initiatives.

We are seeking a dynamic and results-driven Country Manager - Marketing & Growth to spearhead our marketing and revenue growth initiatives in Australia. This role is pivotal in driving the company’s revenue through performance-oriented activities, with a strong focus on measurable results and ROAS (Return on Ad Spend).

In this role, a strong emphasis is placed on executing marketing activities that are directly measurable through tracking links, prioritizing strategies like affiliate and influencer partnerships that ensure high transparency in performance and ROAS, over traditional offline channels. The candidate must provide data-driven recommendations to inform strategic decisions.

This role requires a good level of awareness and understanding of all events within the country, spanning politics, trends, and regulations. The candidate must proactively inform internal teams about relevant developments and analyze how these events could impact or be leveraged for business advantage.

In addition to the primary focus on NordVPN, the candidate will also be expected to contribute to our recently launched eSIM brand, Saily. This will involve similar responsibilities, such as executing marketing and growth initiatives, ensuring the brand’s continued development and success.

Key Responsibilities:

    • Conduct daily performance checks to ensure marketing activities are meeting revenue targets and ROAS standards;
    • Collaborate with marketing teams to prepare presentations, reviewing past performance and strategising future initiatives in Australia;
    • Design and execute local marketing campaigns tailored to drive revenue in Australia;
    • Provide support to marketing teams, guiding them in achieving both their individual goals and country-specific objectives;
    • Identify and secure new affiliate partners, negotiating deals and overseeing their performance and optimisation;
    • Understand the influencer marketing landscape - work with agencies and influencers directly to achieve conversion and ROAS goals and reputation guidelines;
    • Initiate and expand retail business opportunities;
    • Act as the primary face of the company in Australia, engaging with the media, attending interviews, and being the contact for local events;
    • Monitor and report on competitor activities in Australia.

Core Requirements:

    • Proven experience (2-5 years) in a similar role, with a strong focus on Revenue Growth + Affiliate & Influencer Marketing;
    • Experience with SEO, Mobile Marketing and/or Paid Marketing is a plus;
    • Strong analytical skills and data-driven. Experience with ROAS-focused marketing strategies;
    • Proficient in negotiation and partnership development;
    • Good communication and public speaking skills;
    • Fluent in English, both written and spoken, with international work experience;
    • Ability to travel 2 times per year to Vilnius, Lithuania and in Australia when required;
    • The successful candidate will have to spend the first 2-3 weeks in Vilnius to meet all the teams and understand all processes;
    • Note: Although the primary focus will be on NordVPN, B2B experience would be considered a plus, as this person may also contribute to supporting our B2B brand, NordLayer, particularly in growth and marketing initiatives.
About Us

Nord Security is a global leader in internet privacy and security solutions and Lithuania’s second tech unicorn. Established in 2012, Nord Security now has more than 1400 employees and serves millions of users worldwide. Our team has a global mission to shape a more secure and peaceful online future for people everywhere. With that in mind, we built several advanced cybersecurity solutions: NordVPN, NordLayer, NordLocker, NordPass, NordProtect, NordStellar, and Saily.

NordVPN is the world’s most advanced VPN service provider, used by millions of internet users worldwide. NordVPN provides double VPN encryption and Onion Over VPN and guarantees privacy with zero tracking. One of the key features of the product is Threat Protection, which blocks malicious websites, malware, trackers, and ads. NordVPN is very user friendly, offers one of the best prices on the market, and has over 5,000 servers in 59 countries worldwide.

And we’re always looking to expand our team of:
• Future shapers
• Restless achievers
• Self-movers
• Honest communicators
• Team players

What We Offer

• Access to Nord Security products. We build solutions used by millions of users worldwide, and you’ll get to experience our products firsthand, at no charge; 
• Professional growth. Internal and external events, online training, conferences, books - everything you need to reach full potential; 
• Health benefits. Online workouts, consultations, programs to improve mental health to feel and be your best;
• Mental wellbeing. Access to mental health tools like Calm, Headspace, and Mindletic. Options for therapy to keep your emotional wellbeing in check; 
• Team spirit. Team buildings and parties with games, shows, tastings, food coupons, gifts, and it’s on us; 
• Additional paid leave. Additional days are covered by us in cases of illness or special occasions; 
• Flexibility. Flexible working time arrangement;  
• Salary. We are open to discuss salaries based on your skills.

Kindly refer to our Privacy Notice for Recruitment Candidates for comprehensive information regarding our data handling procedures throughout recruitment processes: https://bit.ly/3urJdOL
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