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User Acquisition Manager (Paid Social focus)

18 Oct, 2024

  • usaUS NY New York / US TX Austin
  • usaEmployee - Regular/Permanent
  • usaGrowth Marketing
  • usaRemote
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Bumble Inc. is seeking a User Acquisition Manager to join our global team. This hands-on role will be pivotal in executing ambitious growth strategies for Bumble’s portfolio of products. As the ideal candidate, you have a strong background in managing app install campaigns on paid social channels, along with experience in paid search and programmatic channels. You will have a track record of managing UA campaigns at scale and be capable of making data-driven decisions.

As the User Acquisition Manager, you will be responsible for optimizing current acquisition strategies, testing new ad products, analyzing performance, and collaborating with cross-functional teams to improve our user acquisition efforts.

What you'll be doing

    • Be responsible for planning, buying, and optimizing user acquisition campaigns across various channels, with an emphasis on Paid Social (Meta, TikTok, Snap)
    • Analyze the effectiveness of campaigns across multiple channels and geographies, optimizing campaign and creative performance to meet KPIs
    • Collaborate closely with our Growth Creative team to introduce new ad creatives, develop creative strategy, and generate breakthrough ideas to attract new users
    • Guide and support the launch of user acquisition efforts in new, exploratory markets and channels, using competitive and market intelligence
    • Produce reports and presentations, including daily pacing and tracking against plan, while providing insightful commentary and recommendations
    • Manage relationships with select ad partners by setting agendas for calls, tracking ongoing tests, and coordinating with the team
    • Actively contribute to team meetings, initiatives, and knowledge-sharing efforts

About you

    • 3-6 years of proven experience in performance marketing/mobile user acquisition using channels such as Meta, Snapchat, and TikTok
    • You have strong analytical skills with the ability to make data-driven decisions
    • You are experienced in leveraging acquisition channels to drive revenue and/or user acquisition growth
    • You have experience working within a distributed team across different geographies
    • You have direct experience with analytics and attribution solutions, with exposure to data visualization/BI tools
    • You are a self-starter: you thrive on taking ownership of initiatives with limited oversight and are comfortable in a fast-paced environment
    • You're able to work effectively in a remote environment with team members in multiple time zones
    • You have excellent written and verbal communication and organisational skills, and the are able to build strong working relationships with different stakeholders

$92,000 - $100,000 a year
Base Compensation Range: $92,000 - $100,000. For base compensation, we set standard ranges for all roles based on function, level, and geographic location. This position is also typically eligible to participate in our short- and long-term incentive programs. Benefits include Medical, Dental, Vision, 401(k) match, Unlimited Paid Time Off Policy.

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