Senior Manager, Field & Account Based Marketing, Southern Europe

Overview: - Senior Marketing Manager, Field & Account Based Marketing, Southern Europe at Coupa. - Owns marketing strategy and implementation for Spain, Portugal, and Italy. - Drives Coupa’s growth across the region. Key Responsibilities: - Regional Ownership: Identify opportunities and drive results independently. - Account-Based Marketing (ABM): Lead 1:1 and 1:few ABM programs. - Event Management: Plan and execute high-impact events. - Sales Collaboration: Build strong relationships with sales leadership. - Cross-Functional Engagement: Partner with global teams for cohesive campaigns. - Data-Driven Strategy: Own campaign performance measurement and optimization. - Channel Marketing: Collaborate with partners for integrated marketing programs. Requirements/Skills/Qualifications: - Experience in field marketing, ABM, or demand generation within B2B enterprise software/SaaS. - Technical Expertise: Proficiency with MarTech tools (Salesforce, Marketo, 6sense, LinkedIn Campaign Manager, Outreach, Sendoso). - Language Skills: Fluency in Spanish and Italian; Portuguese is a plus. - Regional Knowledge: In-depth understanding of marketing strategies for Southern Europe. - Relationship Building: Ability to work closely with sales and leadership teams. - Self-Starter: Highly proactive and independent. - Strategic Thinking: Balance big-picture planning with hands-on execution. - Education: Bachelor’s degree in marketing, business, or a related field. Compensation & Benefits: - Not specified in the provided text. Diversity & Inclusion: - Coupa is an equal-opportunity workplace and affirmative-action employer. - Privacy Policy acknowledgment required for application submission. - Recruiters' inquiries or resumes not accepted.