Content Lead

Overview: - MachineFi Lab is actively building the future Internet of Things (IoT) through Decentralized Physical Infrastructure Networks (DePIN) using blockchain technology. - The company empowers individuals to invest in and shape the foundation of future society by enabling contributions to various infrastructures. - MachineFi Lab is a leading tech provider for DePIN, with a team of over 60 research scientists and engineers. Key Responsibilities: - Content creation, including writing, editing, and proofreading. - Collaborating with the Marketing Lead to formulate content strategies. - Managing content across all platforms (website, community, email, social media). - Developing comprehensive content strategies and brand content. - Leading the content team, which includes writers, graphic designers, videographers, etc. - Running team brainstorms for new content ideas. - Increasing social media following and providing editorial, creative, and technical support. - Tracking web analytics, implementing SEO best practices, and reviewing performance reports. - Assisting with outreach and amplification initiatives to improve search engine ranking scores. - Performing regular content audits and maintaining a streamlined content calendar. Requirements/Skills/Qualifications: - Bachelor's degree in communications, journalism, English, or related field. - 4+ years of agency/web3 experience or similar role. - Proven managerial skills and experience. - Adept at keyword placement and SEO best practices. - Exceptional written and verbal communication skills. - Excellent editing skills. - High computer literacy with knowledge of web design (HTML, CSS). - Creativity and ability to develop original content. - Strong leadership qualities and ability to be a team player. - Proficiency with popular content management systems. - Experience with social media management. Compensation & Benefits: (No specific details provided in the text.)