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Product Marketing Analyst

February, 26

  • usaMenlo Park
  • usaRemote
  • usaProducts
  • usaRemote
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Overview: - MachineFi Lab is actively building the future Internet of Things (IoT) through Decentralized Physical Infrastructure Networks (DePIN) using blockchain technology. - The company aims to empower individuals to invest in and shape the foundation of future society with its suite of products. - The role involves driving product KPIs, managing and creating content for product social media, and optimizing marketing communications. Key Responsibilities: - Monitor and report on product KPIs. - Develop and execute product branding and messaging strategies. - Create and manage content for product social media accounts, including blog posts, Twitter posts, and YouTube videos. - Review success metrics of marketing communications and optimize outreach. - Develop and execute SEO strategies for the suite of products. - Gather customer/community feedback to inform product marketing communications. - Work with the product team to optimize outreach based on success metrics. - Monitor and report on product KPIs. Requirements/Skills/Qualifications: - 2 years of marketing experience (product or general marketing). - 1 year of social media marketing communications. - Strong interest in the crypto space. - Ability to empathize with product users. - Ability to communicate product changes effectively through various content formats. - Ability to write product marketing material with the product brand strategy/voice. - Ability to review, monitor, and report on success metrics of outbound communication. - Ability to work with the product team on SEO and KPI monitoring. Compensation & Benefits: (No specific details provided in the job description)
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MachineFi Lab

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