Digital Marketing Director (Gracenote)

Overview: - Digital / Growth Marketing Director role at Nielsen, focused on driving media future through powerful insights. - Join a dynamic team committed to excellence, perseverance, and impactful work. - Championing success to enable Nielsen's future. Key Responsibilities: - Develop and execute digital marketing strategies for lead generation and customer engagement. - Manage digital channels, vendors, and SEO tasks. - Lead cross-functional initiatives for new products and features. - Partner with content and communications teams for comprehensive go-to-market strategies. - Analyze marketing and sales data for campaign optimization. - Drive ROI and metrics for new marketing strategies. - Set campaign goals, manage priorities, and work with international budgets. Requirements/Skills/Qualifications: - 5-7+ years of marketing programs experience, with a focus on digital marketing. - Analytical mindset with experience in tracking campaign performance metrics. - Familiarity with CRM, marketing automation, and Martech tools. - Experience with social media platforms and analytics. - Proven ability to manage multiple projects and work under tight deadlines. - Bachelor's degree or equivalent experience. Compensation & Benefits: - Salary range: $66,000 - $225,000, adjusted based on individual circumstances. - Comprehensive benefits package including health & wellness plans, 401(k) with Nielsen match, paid time off, company car, and potential discretionary incentives/bonuses. - Nielsen's commitment to diversity and equal opportunity employment. Note: - Verify job offer authenticity through official Nielsen channels. - Scammers may target job seekers; always check official domains and contact Nielsen directly for confirmation.