Director, Agency Development - CTV (Gracenote)

Overview: - Director, Agency Development and CTV Ad Demand at Gracenote. - Drives adoption and utilization of Gracenote's CTV advertising data. - Engages with organizations for ad campaign promotion. - Leads initiatives for ad demand growth and revenue alignment. Key Responsibilities: - Market Expansion and Revenue Growth: - Lead initiatives to increase ad demand for CTV products. - Engage with key decision-makers in advertising and media buying. - Drive revenue growth within agencies. - Product Evangelism and Partnership Management: - Serve as the primary evangelist for Gracenote's CTV solutions. - Develop presentations and case studies for market education. - Build and maintain a network of contacts within advertising agencies. - Product Team Partnership: - Collaborate with product management for market feedback and product roadmap influence. - Strategic Planning and Cross-Functional Collaboration: - Identify market trends and growth opportunities. - Work with various departments to align strategies. - Lead cross-functional partnerships for complex projects. - Campaign Integration and Feedback Loop: - Ensure effective integration of CTV ad solutions into client campaigns. - Collect and analyze market feedback for product improvements. - Agency Development and Scaled Initiatives: - Develop a prioritization framework for servicing at scale. - Manage execution of scalable programs including education and innovation-driven programs. Requirements/Skills/Qualifications: - Minimum of 8+ years of experience in Brand Advertising, Media Agency, or Business Development. - Strong understanding of CTV advertising landscape and user behavior. - Ability to manage agency business at scale. - Strategic operator with high emotional intelligence. - Strong executive presence and presentation skills. - Expertise in data-driven strategy development. - Passion for the advertising industry and staying current with market trends. Compensation & Benefits: - Salary range for new employees: $100,000 - $300,000, adjusted based on individual circumstances. - Comprehensive benefits package including health & wellness plans, 401(k) retirement with Nielsen match, generous paid time off, and potential discretionary incentives/bonuses. - Nielsen is committed to diversity and equal opportunity employment. (Note: Compensation details are provided, but specific benefits details are omitted as per instructions.)