Account Based Marketing Manager

**Overview:** - Persona is a configurable identity platform for businesses in a digital-first world. - The platform supports various industries and companies, including Instacart and OpenAI. - Persona is scaling its GTM operations and seeks an Account Based Marketing (ABM) Manager. **Key Responsibilities:** - Establish and grow Persona’s ABM program. - Drive pipeline growth and increase funnel velocity for key accounts. - Develop and execute a scalable ABM program with personalized buying experiences. - Build strong cross-functional relationships with marketing, sales, and operations teams. - Personalize campaigns leveraging Persona’s technology stack. - Own account strategy, goal setting, list segmentation, and campaign execution. - Report, communicate successes, learnings, and recommendations. **Requirements/Skills/Qualifications:** - 5 years B2B Saas experience with 3+ years in account-based marketing or enterprise marketing. - Action-oriented, growth mindset, and comfortable with ambiguity. - Proven ability in owning account-based marketing programs. - Strong project management skills, attention to detail, and ability to work on multiple campaigns. - Outstanding proactive communication skills and problem-solving abilities. - Strong analytical background and understanding of KPIs and ABM metrics. - Hands-on experience with Marketo, SFDC, and ABM platforms. **Compensation & Benefits:** - Estimated base salary range: $110,000 - $160,000 a year. - Competitive equity packages. - Comprehensive benefits package including medical, dental, vision, 401(k) contribution, unlimited PTO, quarterly mental health days, family planning benefits, professional development stipends, wellness benefits, and more. - Persona values diversity, equity, inclusion, and belonging, with a DEIB Employee Resource Group. (Note: The compensation and benefits section is summarized, and specific details such as the exact equity package are not provided.)