Senior Marketing Operations Specialist

Overview: - Plivo is a cloud communications platform used by businesses globally. - Founded in 2011, with over 300 employees across the US, India, and Europe. - Backed by prominent investors and has been profitable for over 7 years. - Aims to be a leading CPaaS company with a market size projected to reach USD 45.3 billion. Key Responsibilities: - Oversee end-to-end lead flow and management, ensuring quality leads are tracked and passed to sales. - Ensure systems provide reliable data on campaign tracking and lead flow. - Implement analytics for insights across channels, campaigns, and activities. - Document Sales and Marketing processes for consistency and accuracy. - Identify inefficiencies and propose solutions for process and technology optimization. - Collaborate with cross-functional teams to improve funnel performance. - Build complex nurture programs and assist in executing email marketing efforts. - Develop lead and account scoring algorithms. - Manage data, including segmentation, hygiene, and duplicate records. Requirements/Skills/Qualifications: - 5-7 years of experience in B2B marketing ops, preferably in SaaS or enterprise software. - Strong understanding of demand generation, analytics, and marketing attribution. - Proven analytical skills with experience in reporting and data analysis. - Familiarity with sales and marketing solutions like Salesforce, Hubspot, and ABM tools. - Knowledge of data privacy laws such as GDPR, CASL, and CAN-SPAM. - Experience in lead management and working with sales teams. - HTML coding experience. - Understanding of data enrichment and scoring. - Ability to work autonomously and lead cross-functionally. Compensation & Benefits: - Industry-leading compensation and comprehensive healthcare coverage. - Opportunities for professional growth and career development. - Join a people-centric organization with a collaborative and inclusive culture. (Note: Specific compensation details were not provided in the job description.)