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Senior Director, Demand Generation

18 hours ago

  • usaUnited States (Remote)
  • usaRegular Full-Time
  • usaMarketing
  • usaRemote
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**Overview:** - Versapay offers a comprehensive Accounts Receivable Efficiency Sue. are - **Key Responsibilities:** - Execute online and offline demand generation programs for substantial pipeline generation. - Track and optimize demand generation programs using data insights. - Create content and messaging tailored to audience and funnel stage. - Strategize targeting of Ideal Customer Profile and key personas. - Manage third-party agencies for media deployment. - Align with Sales and Revenue Operations for lead follow-up and opportunity progression. - Oversee website and web assets optimization for lead conversion. - Develop and manage prospect database strategy for marketing campaigns. - **Requirements/Skills/Qualifications:** - 8+ years of B2B SaaS marketing experience. - 4+ years managing a demand generation team. - Track record of meeting pipeline and booking goals. - Experience with multi-channel marketing tactics and web management. - Familiarity with ABM programs and data-driven decision-making. - Strong program management skills and attention to detail. - Ability to articulate plans to leadership and teams. - Willingness to learn and generate results quickly. - **Compensation & Benefits:** - Salary range: $160,000 - $170,000 a year. - Remote work option (#LI-Remote). - Commitment to an inclusive and accessible environment. - Equal opportunity employer. - Accommodations for recruitment/interview process available upon request.
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