Senior Marketing Manager, Channel Programs & Partner Marketing

Overview: - Senior Marketing Manager, Channel Programs & Partner Marketing role at Versapay, a company specializing in automating the invoice-to-cash process. - Responsible for building and optimizing the partner ecosystem, focusing on growth objectives and partner engagement. - Works cross-functionally with marketing, sales, and product teams to drive business value. Key Responsibilities: - Support channel sales leadership in implementing a global channel partner strategy. - Develop and execute channel partner programs, analyzing tiers, incentives, and support systems. - Manage activation across the partner ecosystem, identifying needs for different partner types. - Collaborate on co-marketing strategy development and execution, including campaigns, roundtables, digital marketing, and events. - Drive partner revenue generation and align with sales objectives, especially across key partner types and vertical markets. - Establish and maintain executive-level relationships with key partners. - Track and optimize channel partner KPIs to increase partner-driven revenue and customer acquisition. - Work with channel teams to understand business demands and translate them into programmatic and marketing execution. - Support the development and execution of training, certification, and enablement programs for partners. - Collaborate with product marketing on new product launches and partner alignment. Requirements/Skills/Qualifications: - 7+ years of experience in channel management, partner programs, or field enablement, preferably within B2B software, SaaS, and technology space. - Proven track record of building and scaling partner ecosystems, driving partner-driven revenue growth. - Experience in program management, lead generation, and B2B Marketing. - Ability to work cross-functionally with Partner teams, Sales, Engineering, Product Management. - Experience in developing and executing enablement programs, defining joint partnerships. - Awareness and understanding of the cloud and software marketing, experience in enterprise technology, data, analytics, SaaS, and ISVs. - Strong presentation, writing, and communication skills. - Excellent budget management and project tracking. - Basic understanding of marketing to sales funnel, business intelligence, and lead management processes and technologies. - Ability to thrive in a fast-paced, changing environment with a focus on growth and in to in to in in in in in in in in in in in in in in in in in in in-in in in in in-in in in in in-in in in in in in in in in in in in in in in in in in in in in in in, in invoice-to-cash process. Compensation & Benefits: - Not specified in the provided text. Values: - Excellence - Collaboration - Diversity - Innovation - Accountability - Ownership - Customer-centricity - Results-driven