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Business Analyst, Growth (Promotions & Incentives)

April, 22

  • usaCanada
  • usaPermanent Full Time
  • usaGrowth Marketing
  • usaRemote
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Overview: - Seeking a Business Analyst to transform complex datasets into actionable insights for marketing and incentive strategies. - Responsible for end-to-end reporting on key Growth campaigns, collaborating with cross-functional partners. Key Responsibilities: - Partnering with Data Science and Engineering to build and refine models for Growth and Marketing initiatives. - Leading analysis on promotional campaigns, including A/B testing and projections. - Acting as the Growth team’s data voice in cross-functional meetings. - Delivering clear, actionable recommendations based on data to inform business decisions. - Improving team processes, documentation, and internal tooling for scalability and ease of use. Requirements/Skills/Qualifications: - 1-3 years of experience in growth/performance marketing analytics or a related role. - Proficient in SQL (intermediate to advanced level) and familiar with BI platforms like Preset or DataGrip. - Comfortable working with large datasets and deriving insights. - Hands-on experience with A/B testing, campaign analysis, and performance reporting. - Strong business storytelling and communication skills. - Ability to work independently on ambiguous problems and represent data insights across teams. - Bonus points for experience with digital marketing tools, cloud data platforms, and incrementality testing. Compensation & Benefits: - Not specified in the provided job description.
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Wealthsimple

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