Sr. CRM & Lifecycle Marketing Manager

**Overview:** - Xsolla is a global gaming company with headquarters in Los Angeles, offering support and resources to game creators. - Seeks a Sr. CRM & Lifecycle Marketing Manager to drive engagement, retention, and acquisition across a global customer base. **Key Responsibilities:** - Oversee CRM strategies and campaigns to enhance customer engagement and business growth. - Execute personalized, automated communications through various CRM channels. - Develop and optimize trigger/model-based journeys and lifecycle flows. - Collaborate with Business Development teams and creative teams for campaign messaging. - Manage multiple work streams and maintain a customer-centric approach. - Lead CRM segmentation strategies and ensure message personalization. - Track and report on campaign effectiveness and manage relationships with external agencies. **Requirements/Skills/Qualifications:** - Bachelor’s degree in Marketing, Business, or related field. - 5+ years of marketing experience with CRM programs. - Direct experience with Salesforce Pardot and Marketing Cloud. - Familiarity with HubSpot, Marketo, Braze, and email marketing best practices. - Understanding of video game industry cycles and needs. - Strong project management and team collaboration skills. - Salesforce Administrator Certification preferred. - Ability to work with minimal supervision and maintain a professional image. **Compensation & Benefits:** - Competitive compensation package (specific details not provided). - Comprehensive Benefits Program including medical, dental, vision plans, and unlimited Flexible Time Off. - Personalized career roadmap and professional development opportunities. - Equal Employment Opportunity Statement and consideration of criminal history check. - Robust network of game developers and publishers.