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Director of Strategic Events and Field Marketing

March, 08

  • usaRemote
  • usaFull Time
  • usaMarketing
  • usaRemote
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Overview: - Federato aims to provide equitable insurance coverage through AI/ML-driven solutions. - The company focuses on optimizing risk portfolios for insurers, enhancing underwriting decisions. - The platform, RiskOps, emphasizes operationalizing data for real-time risk insights. Key Responsibilities: - Orchestrate and execute comprehensive event marketing strategies for brand awareness and revenue generation. - Develop creative event strategies with a focus on ROI. - Research, plan, and execute a variety of events, including conferences and webinars. - Build customer loyalty through community-building experiences. - Manage logistics, vendor liaison, contract negotiations, and team alignment for event delivery. - Establish KPIs and metrics for event success, providing regular ROI reports. - Create and manage event budgets, monitor expenses, and optimize costs. - Collaborate with product marketing, content, and design for consistent brand messaging. - Engage with internal stakeholders to align on pre-event, during-event, and post-event strategies. - Travel for onsite event setup and supervision. Requirements/Skills/Qualifications: - 7-10 years of experience in B2B tech industry event marketing. - Experience in managing large industry events, conferences, and proprietary events. - Expertise in contract negotiation, vendor management, and budget oversight. - Background in insurance or fintech is preferred. - Proven track record of successful event planning and execution. - Strong analytical skills for measuring event success. - Excellent project management and communication skills. - Ability to work in a fast-paced, strategic environment. - Detail-oriented with a focus on quality and accuracy. - Comfortable with travel requirements. Compensation & Benefits: - Not specified in the provided text. Diversity & Inclusion: - Federato is an equal-opportunity employer and values diversity. - Reasonable accommodations are provided for individuals with disabilities. - The company encourages a culture of learning and adaptability. - The company is committed to having fun and maintaining a dynamic work environment.
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