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EMEA Marketing Program Specialist

13 Nov, 2024

  • usaLondon, England
  • usaContractor
  • usaMarketing
  • usaRemote
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Overview: - Regional Marketing Program Specialist role for EMEA at Instructure, a global EdTech leader. Key Responsibilities: - Collaborate with in-region partners for campaign execution. - Content creation for ads, email copy, blogs, landing pages, webinar content. - Sales enablement, including sales flyers and presentations. - Product Release Notes and Emails. - Events, including contract negotiations, booth design, and staffing. - Lead collection and data entry into Salesforce. - Execute demand generation campaigns with email, webinar, digital advertising, and direct mail. - Expert knowledge of Marketo, Salesforce, and Zoom Webinars. Requirements/Skills/Qualifications: - 5+ years of experience in a similar Marketing role. - Exceptional attention to detail, organization, and project management skills. - Marketo (or equivalent) experience and certification. - Experience with online meetings (WebEx, GoTo Meeting), ABM (Demandbase), and CRM (salesforce.com). - Experience in EdTech preferred. - Self-starter, proactive, and problem-solving mindset. - Ability to develop or bring in program management tools and best practices. Compensation & Benefits: - Not specified in the provided text. (Note: Compensation & Benefits section is left blank as no specific details were provided in the original text.)
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