Field Marketing Manager (5-month Maternity Leave Cover)

Overview: - Field Marketing Manager role at Instructure, focusing on ANZ market. - Responsible for developing and implementing campaign strategies, managing content and event calendars. - Collaborates with global teams, sales, customer success, and sales development teams. Key Responsibilities: - Develop campaign strategies for demand generation across multiple customer segments and geographies. - Work with ANZ sales representatives and customer success teams for lead generation. - Plan and execute participation in owned and third-party events. - Manage event logistics, speaker selection, sponsorships, and post-event follow-up. - Localize global campaigns with content and event teams. - Manage relationships with creative and event agencies. - Provide budget forecasts and track spending. - Own and manage the campaign calendar for ANZ region. - Track success metrics including campaign engagement, demand funnel KPIs, and campaign ROI. Requirements/Skills/Qualifications: - 5+ years of marketing strategy, campaigns, events, and/or content marketing experience. - Bachelor’s degree or equivalent work experience. - Excellent writing and editing skills, adherence to SEO. - Self-starter with ability to work in a fast-paced environment. - Strong interpersonal communication, teamwork, and project management skills. - Strong data analysis skills and understanding of multi-channel demand creation. - Experience with Drupal, Salesforce, Marketo, and Google Analytics is desirable. - Detail-oriented, holistic thinker, able to balance competing priorities. - Highly collaborative, strong consultative marketing approach. Compensation & Benefits: - Not specified in the provided text. Diversity & Equal Opportunity: - Instructure is an Equal Opportunity Employer. - All employees are required to pass a background check. - Commitment to hiring diverse and awesome people.