Manager of NORAM K-12 Product Communications

Overview: - Instructure Manager of NORAM K-12 Product Communications responsible for marketing K-12 programs, products, and services. - Reports to VP of Global Communications within the marketing organization. - Manages K-12-specific communications functions, thought leadership, product messaging, and brand awareness. Key Responsibilities: - Develop and manage day-to-day K-12 NORAM communications strategy. - Maintain messaging/storytelling for K-12 target audiences. - Translate product features into audience content. - Build and maintain relationships with K-12 media outlets and influencers. - Research, write, and edit K-12 product- and news-related content. - Strategize and develop K-12 pitching/story packages. - Produce and manage InstructureCast podcasts. - Manage Instructure Awards entries and promotion. - Collaborate with internal stakeholders and cross-departmental teams. - Track outcomes and work toward KPIs. Requirements/Skills/Qualifications: - Degree in public relations, communications, marketing, or journalism. - 5+ years of experience in public relations or a comparable field. - Proven track record of securing media coverage. - Strong research, writing, and editing skills. - Exceptional verbal and written communication skills. - Flair for visual storytelling and presentation skills. - Excellent program management skills. - Experience in a global matrixed organization. - Outstanding organizational and time management skills. - Aptitude in presentation and public speaking. - Attention to details. - Experience using Meltwater and other newswire services. - Self-starter with the ability to manage programs proactively. - Ability to track outcomes and work toward KPIs. Compensation & Benefits: - Competitive salary range: $55,000 - $75,000 a year. - 401k plan. - Medical, dental, disability, and life insurance. - HSA program, vision, voluntary life, and AD&D. - Tuition reimbursement. - Paid time off, 11 paid holidays, and flexible work schedules. - Monthly Lifestyle Spending Account. - Equal Opportunity Employer. - Background check upon hiring.