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Product Marketing Manager, K-12 Learning Management

13 Nov, 2024

  • usaUS-Remote
  • usaFull-time
  • usaCenter of Excellence
  • usaRemote
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Overview: - Seeking a Product Marketing Manager for K-12 Learning Management (LMS) at Instructure. - Role focuses on Go-To-Market strategy for Instructure’s LMS offerings, including Canvas LMS. Key Responsibilities: - Support ongoing product releases and optimize them over time. - Differentiate Instructure’s position in the competitive K12 LMS market. - Collaborate with various business stakeholders. - Develop core messaging and positioning for products, services, and releases. - Manage release readiness and internal communications. - Create compelling product marketing collateral and support industry events. - Enable sales and customer success through tool development and data sheets. - Map competitive landscapes and articulate unique differentiators. - Create diverse product collateral across multiple modalities. Requirements/Skills/Qualifications: - Minimum 3+ years of product marketing experience in Education/Enterprise B2B software. - Experience managing product releases for mid-sized tech organizations. - Understanding of technical products and market dynamics. - Superior collaboration skills and relationship-building abilities. - Creativity, problem-solving, and prioritization skills. - Excellent written and verbal communication skills. - Proficiency in tools like Canva, Navattic, Guidde, Google Slides. Compensation & Benefits: - Competitive salary range: $110,000 - $130,000 annually. - Comprehensive benefits package including: - Medical, dental, disability, and life insurance. - HSA program, vision, voluntary life, and AD&D. - Tuition reimbursement. - Paid time off, 11 paid holidays, and flexible work schedules. - LifeStyle Spending Account. - Instructure values diversity and is an Equal Opportunity Employer. - Background check required upon hiring.
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