Sr. Manager, Global Email Marketing

Overview: - Senior Manager role for Global Email Marketing at Instructure. - Lead strategic planning and execution of email marketing programs globally. - Build and manage a high-performing team of email marketers. - Partner with cross-functional stakeholders to align email communications with broader marketing goals. Key Responsibilities: - Own the global email marketing strategy, calendar, and execution. - Build and lead a team of email marketers, fostering collaboration and innovation. - Develop, execute, and optimize email programs, including lifecycle, engagement, retention, and reactivation campaigns. - Ensure flawless execution across campaign planning, targeting, QA, and deployment. - Leverage Marketo and Salesforce for scalable, automated programs. - Monitor email performance, run A/B tests, and analyze data to optimize metrics. - Drive email best practices, including deliverability, compliance, accessibility, and brand consistency. - Collaborate with marketing operations to improve infrastructure, lead management, and reporting. - Stay current on industry trends, tools, and regulations. Requirements/Skills/Qualifications: - 5+ years of experience in email marketing, including strategy and execution. - 3+ years of experience managing a team, with a track record of mentoring and growing talent. - Hands-on experience with Marketo and Salesforce. - Strong project management skills, including managing competing priorities across global teams. - Experience working with global stakeholders and teams across regions and languages. - Deep understanding of email performance metrics, segmentation strategies, and customer journey development. - Excellent communication skills with the ability to collaborate cross-functionally and present to senior leadership. - Strong eye for detail in email QA, testing, and user experience. - Preferred: Experience in a fast-paced, high-performance B2B SaaS organization; knowledge of HTML/CSS for email; experience integrating AI or personalization tools into email workflows; ability to scale programs across regions and languages; proficiency with Asana or other project management tools. Compensation & Benefits: - Competitive salary range: $115,000 - $135,000 a year. - Medical, dental, disability, and life insurance. - HSA program, vision, voluntary life, and AD&D. - Tuition reimbursement. - Paid time off, 11 paid holidays, and flexible work schedules. - LifeStyle Spending Account. - Equal Opportunity Employer. - Background check upon hiring. Note: The hiring process and application details are omitted as per the instructions.