Director of Content Marketing (Remote)

Overview: - Join PolicyMe, a Venture-Backed InsurTech startup aiming to modernize insurance. - Head of Content role to lead content strategy and transform it into a growth engine. - Responsible for building an editorial center of excellence and maintaining high content quality. Key Responsibilities: - Develop and own the content strategy, defining a long-term editorial vision. - Build and maintain a content roadmap for multiple product lines and brand partnerships. - Establish an editorial "engine" for high-velocity, high-quality content production. - Recruit, mentor, and manage writers, editors, and content agency partners. - Drive a content-first approach, integrating SEO best practices. - Conduct audits and optimize existing content portfolio. - Identify and evaluate additional distribution channels for content. - Ensure content accuracy, especially in regulated topics. - Track key performance metrics and refine content strategy based on data. Requirements/Skills/Qualifications: - Proven experience scaling editorial or content teams (5+ years). - Strong writing and editing skills with attention to tone, grammar, and brand consistency. - SEO knowledge with a content-first approach. - Adept at managing multiple content types and distribution channels. - Leadership skills for mentoring and shaping editorial culture. - Analytical mindset for using data to inform editorial decisions. - Willingness to dive into details and work in a fast-paced startup environment. Compensation & Benefits: - Generous PTO (20 vacation days). - Access to stock options and a comprehensive benefits plan. - Remote-first team with company-paid socials and the option to work from the Toronto office. - Resources for professional development, including an L&D budget and performance reviews. - Commitment to equal opportunity and accessibility. (Note: Specific compensation figures and detailed benefits were not provided in the original text.)