Director of Growth Marketing (Remote)

Overview: - Join PolicyMe, a Toronto-based startup aiming to modernize insurance. - Seeking a Director of Growth Marketing to manage a multi-million-dollar marketing budget. - Focus on maximizing ROI, ROAS targets, and efficiency. - Drive growth through strategic campaign scaling and holistic channel integration. - Serve as a growth consultant for B2B2C partners. - Champion customer-centric strategies and rapid experimentation. - Lead a high-performing marketing team with clear OKRs. - Work in a fast-paced, agile startup environment. Key Responsibilities: - Own and scale campaigns while protecting ROI and meeting ROAS targets. - Develop strategies for integrated paid channels and refine targeting. - Advise B2B2C partners on growth strategies and data-driven recommendations. - Tailor go-to-market strategies to different buyer personas. - Design and analyze rapid experiments for continuous improvement. - Maintain a customer-focused approach and balance immediate sales impact with brand awareness. - Lead and motivate the marketing team, fostering a culture of continuous improvement. Requirements/Skills/Qualifications: - 6-8+ years of growth/digital marketing experience, with a focus on performance marketing. - 3+ years leading high-performing marketing teams and setting OKRs. - ROI- and ROAS-focused mindset with a "small budget" mentality. - Expertise in Search Marketing (SEM) and proficiency in analytics tools. - Player-coach mentality, balancing strategy with execution. - Customer-focused outlook, understanding product and adapting strategies. - Lifelong learner, staying current with new marketing channels and frameworks. - Entrepreneurial spirit, thriving in a startup environment. Compensation & Benefits: - Access to stock options and a comprehensive benefits plan. - Generous PTO with 20 vacation days. - Resources for professional development, including an L&D budget and performance reviews. - Option to work from the Toronto-based office. - Flexible, results-oriented work environment. (Note: Specific compensation figures were not provided in the job description.)