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Head of Product Marketing

2 days ago

  • usaBengaluru
  • usaRemote
  • usaMarketing
  • usaRemote
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Overview: - Head of Product Marketing role at Sprinto, a platform automating information security compliance. - Responsible for crafting compelling positioning, driving go-to-market success, and shaping industry perceptions. Key Responsibilities: - Develop and execute go-to-market strategies for Sprinto’s platform and new product offerings. - Craft clear, compelling messaging for various buyer personas. - Build high-impact sales assets and conduct competitive research. - Regularly develop data-backed content and storytelling for brand elevation. - Partner with Customer Success to leverage customer wins into marketing stories. - Work closely with cross-functional teams for cohesive execution. - Build and lead a high-performing Product Marketing function. Requirements/Skills/Qualifications: - 8+ years of relevant Product Marketing experience in B2B SaaS. - Strategic thinker with strong narrative crafting skills. - Deep understanding of go-to-market motions and persona-driven positioning. - Data-driven mindset with the ability to translate insights into strategies. - Leadership experience with a passion for mentoring and scaling teams. - Proven ability to collaborate across Sales, Product, Demand Gen, and Customer Success. Compensation & Benefits: - Remote First Policy. - 5 Days Working With FLEXI Hours. - Group Medical Insurance for parents, spouse, and children. - Group Accident Cover. - Company Sponsored Device. - Education Reimbursement Policy.
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