Senior Director, Brand and Content Marketing

**Overview:** - Attentive® is an AI-powered mobile marketing platform that personalizes consumer engagement for brands. - The platform enables marketers to create tailored journeys, driving recurring revenue and optimizing campaign performance. - Attentive is trusted by global brands and ensures enterprise-grade compliance and deliverability. **Key Responsibilities:** - Establish and scale a transformative brand strategy and narrative. - Create compelling content that drives awareness and engagement across multiple channels. - Oversee brand identity and content strategy, including voice, messaging consistency, and storytelling. - Develop and execute integrated marketing campaigns that support business objectives. - Measure and analyze brand and content performance to refine strategies. - Strengthen video content strategy, focusing on YouTube for brand awareness. - Collaborate with cross-functional teams and agencies for cohesive messaging. - Lead a team of brand, content, and social professionals. **Requirements/Skills/Qualifications:** - 12-15+ years of experience in brand and integrated marketing, content strategy, and creative leadership. - Track record of building brands from early-stage to industry leaders. - Strong strategic thinking and problem-solving skills. - Experience leading high-performing teams and managing agencies. - Deep understanding of content creation and distribution for brand impact. - Strong storytelling ability and creativity. - Analytical mindset with experience in measuring brand impact. - Passion for creativity, culture, and brand-building. - Adaptability to changing priorities. **Compensation & Benefits:** - US base salary range: $185,000 - $230,000 annually. - Equity and benefits package. - Competitive perks including health & wellness programs. - Attentive's commitment to equal employment opportunities and a fair, inclusive workplace. **Company Values:** - Default to Action - Be One Unstoppable Team - Champion the Customer - Act Like an Owner - Support for employee resource groups and reasonable accommodations for candidates with disabilities.