Digital Product Manager, SEO

Overview: - Hanna Andersson, a premier kids and baby clothing brand based in Portland, Oregon, seeks a Digital Product Manager to lead SEO, digital marketing, and e-commerce integrations. Key Responsibilities: - Own SEO: Improve Search channel effectiveness, set growth targets, create and execute strategies, and track business impact. - Leverage Data: Utilize AI/ML recommendation engines and third-party tools for enhanced customer experiences. - Create & Deliver Product Roadmap: Develop concepts based on customer and internal user needs. - Identify & Integrate: Partner with stakeholders to integrate necessary tools and deliver business outcomes. - Collaborate: Work with development teams on architecture, integrations, and monitoring. - Manage Partners: Drive vendors through concept to implementation, ensuring performance and accountability. Requirements/Skills/Qualifications: - Bachelor’s Degree (preferred but not required) - Advanced proficiency in SEO, marketing, e-commerce, and data analysis - 5+ years in product management, engineering, data, or equivalent role - Experience with A/B testing, Google Analytics, and data insights - Ability to translate business requirements into technical solutions - Comfort with Jira, Confluence, and Agile methodologies - Experience with CRM, infrastructure, or e-commerce platforms - Previous experience delivering presentations at the executive level Compensation & Benefits: - Salary range: $90,000 - $100,000 per year - Location: Portland, OR - Hybrid (prioritized) - Remote work option available Hanna Andersson's Equal Employment Opportunity Policy: - Prohibits discrimination and harassment based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other protected characteristic. - Encourages applicants of all ages. - Legitimate communication and application submissions are strictly from the applicant's domain. Unsolicited third-party submissions are considered illegitimate.