Paid Ads Specialist (PPC Specialist, Traffic Manager)

Overview: - Viseven Group, an international MarTech company specializing in interactive content and cloud solutions for global pharmaceutical companies since 2009. - Rapid growth and self-development embedded in the company's DNA. - Unique solutions and approaches used in over 50 countries. - Presence in major industry events in Barcelona, Philadelphia, London. Key Responsibilities: - Develop and implement a reliable paid advertising strategy. - Align campaign objectives with business key performance indicators. - Conduct ground research for creating a semantic core for targeted needs. - Create and manage advertising campaigns on Google, Meta, LinkedIn. - Provide recommendations and instructions to copywriters and designers on best practices for paid advertising. - Monitor campaigns and solve any issues. - Daily optimization of campaigns to achieve the best results within the budget. - Collaborate with web analysts for traffic monitoring on client websites. - Prepare initial reports on campaign results with improvement proposals. Requirements/Skills/Qualifications: - Minimum of 3 years of experience in paid advertising. - Practical experience with Google Ads, Meta Ads, LinkedIn Ads, and other platforms. - Deep knowledge and experience in optimizing CPM, CPC, CTR, CPA, etc. - Experience in creating targeted audiences using all platform features. - Basic knowledge of web analytics (Google Analytics, etc.). - Experience with paid advertising for lead generation. - Experience working in Western Europe and the USA. - Proficiency in Excel/Google Sheets. - Strong communication skills. - B2+ level of English proficiency (oral and written). - High level of autonomy in project work. Compensation & Benefits: (No specific details provided in the job description)