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Marketing Campaigns Manager, EMEA

March, 30

  • usaUnited Kingdom
  • usaContractor
  • usaMarketing
  • usaRemote
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Overview: - Marketing Campaigns Manager role for EMEA, focusing on demand generation. - Responsible for designing and executing strategic campaigns to drive qualified leads to the Sales team. Key Responsibilities: - Develop quarterly campaign strategies and programs to meet pipeline goals. - Collaborate with Marketing and Sales teams for campaign execution and optimization. - Analyze and adjust campaign strategies based on EMEA pipeline state. - Optimize campaign results against goals. - Drive campaign strategy, program design, and copy creation for engagement. - Oversee end-to-end coordination and execution of demand generation campaigns. - Build email and webinar campaigns, automate and optimize campaigns. - Manage data with MOps and lead processes across various systems. - Manage external vendors, including planning, budgeting, deliverables, and performance. Requirements/Skills/Qualifications: - Strategic and executional partner with Portfolio Marketing Manager. - Knowledge of the EMEA market for campaign strategy development. - Experience with Marketo, webinar tools, and data management systems. - Strong organizational skills for managing timelines and tasklists. - Ability to analyze campaign results and optimize performance. - Experience with vendor management and budgeting. Compensation & Benefits: - Not specified in the provided text. Diversity & Equal Opportunity: - Instructure values diversity and is an Equal Opportunity Employer. - All employees must pass a background check.
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