Digital Marketing Program Manager

Overview: - Digital Marketing Program Manager role at Lightcast. - Guides development of corporate website and supports digital marketing strategy. - Balances website enhancements with full-funnel digital marketing approach. Key Responsibilities: - Manages website program (50% focus) for traffic, user experience, and conversions. - Develops strategic roadmap for site enhancements with stakeholders. - Monitors site analytics and user behavior for optimization. - Leads testing and optimization of on-site elements for higher conversions. - Ensures website changes align with brand guidelines, SEO, security, and accessibility. - Manages digital marketing program (50% focus) for ABM strategies and team collaboration. - Identifies digital marketing trends and technologies for strategic investments. - Supports planning and execution of digital marketing initiatives. - Benchmarks performance against industry standards and recommends improvements. Requirements/Skills/Qualifications: - 5+ years of experience in website management or digital marketing in B2B tech. - Bachelor’s degree in Marketing, Business, Communications, or related field (advanced degree preferred). - Proven track record of improving website traffic, conversion rates, and user engagement. - Hands-on experience with ABM platforms, marketing automation, CMS tools, and analytics. - Strong project management, flexibility, and ability to work across time zones. - Analytical mindset, data interpretation, and communication skills. - Strong collaboration and stakeholder management skills. - Understanding of labor market, data analytics, and needs of various organizations. Compensation & Benefits: - Not specified in the provided text. Diversity & Inclusion: - Lightcast is an equal opportunity workplace committed to diversity, equity, and inclusion. - Encourages dynamic professionals from all backgrounds to join the team. - Committed to creating an authentic and original work environment.