Senior Performance Marketer - Remote

Overview: - Senior Performance Marketer role at Sprinto, a platform automating information security compliance. - Assists in customer acquisition, brand visibility, and revenue growth through strategic paid marketing campaigns. Key Responsibilities: - Develop and execute performance-driven paid marketing strategies across Google Ads, LinkedIn, Facebook, and other platforms. - Optimize campaigns for efficiency, balancing CPA and ROAS. - Utilize data analytics to track, measure, and report campaign performance. - Conduct A/B testing on ad creatives, landing pages, and targeting strategies. - Collaborate with content, design, and sales teams for campaign alignment and optimization. - Stay updated on industry trends, competitor strategies, and new ad platform features. - Manage budgets effectively, ensuring optimal allocation of spend across channels. - Develop and implement remarketing and audience segmentation strategies. - Work with external agencies and partners to execute and scale campaigns. Requirements/Skills/Qualifications: - 3 to 8 years of performance marketing experience, preferably in SaaS domain. - Experience managing large-scale paid campaigns on Google, Meta, LinkedIn, and other paid media channels. - Expertise in campaign setup, bid management, audience targeting, and ad optimization. - Strong analytical skills with proficiency in Google Analytics, Google Tag Manager, and marketing attribution models. - Experience with A/B testing, conversion rate optimization (CRO), and funnel optimization. Compensation & Benefits: - Remote First Policy - 5 Days Working With FLEXI Hours - Group Medical Insurance (Parents, Spouse, Children) - Group Accident Cover - Company Sponsored Device - Education Reimbursement Policy (Note: Specific compensation details were not provided in the job description.)